About
CBR Creative
CBR Creative is the practice of Christina Bou Rossi — a design director and brand strategist with thirteen years of experience partnering with founders, CMOs, and marketing teams to build brands that are clear, considered, and built to last.
I believe design decisions should have a reason. Mine always do. I start every project by questioning the brief — not answering it. The right solution isn't always the one you came in asking for.
Every project begins with questions — about your business, your audience, and the problem underneath the request. That conversation shapes everything that follows, including whether the original brief is the right one.
I collaborate directly with founders, marketing heads, and cross-functional teams — not in isolation. I function as an extension of your team, not an outside vendor.
Brand strategy, identity, web, events decks — and all mediums I don't personally execute, like animation or development, I direct through your brand lens. Scope is rarely a limitation.

Experience
Thirteen years working with early-stage startups, venture-backed companies, and established brands across healthcare, biotech, real estate, and technology sectors.
